The marketing strategy of business network transformation

The showcasing technique of business arrange change By definition, Business Network Transformation (BNT) is a showcasing technique wherein organizations will receive an alternate way which regularly organizations would follow so as to be increasingly serious in this powerful business world. The two significant wonders that are generally significant from any companys point of view would be quicker mechanical development concerning items benefits and being a solid provider. Augmentation model: Companies receive the expansion model to spread out their business to increase new bit of business with expanding request. Coming up next are the significant parts of Business Network Transformation  â  Value recommendation: It is imperative to express the kind of items or administrations the organization give to its clients. Additionally, it gives a one of a kind incentive between a business and possibilities of the business. It is likewise a vital resource which frames a reason for Market and its procedure , Business Planning , Partner and contenders methodology , tasks, Customer administration and Pricing . Client Interface  â  Target client: This portrays how the client sections are focused to accomplish a beneficial development.    Distribution channel: This portrays how the item arrives at the client by different courses. Relationship: This clarifies how the firm is connected with the client through its different client sections. Foundation Management  â  Value setup: It indicates the manner by which the different exercises and assets of the business are organized Center competency: This characterizes how the center skills required in a plan of action are executed.  Partner organize: This depicts how to team up with colleagues to gather the advantage out of it. Ordinary method of maintaining a business is to separate an incentive from companys arrange which is an unmistakable resource that connects the endeavor and customers as far as its network abilities. Nonetheless, as clarified in the definition, presently the companys began receiving distinctive method of doing their business by embracing various models whereby esteem is extricated from immaterial resources like online business activities, directed promoting that will in the long run create administration charges from performed exchanges or commissions. This system of acquiring an incentive from elusive resources will absolutely beat substantial resource - based network incomes. The two terms, Present Mode of Operation (PMO) and Future Mode of Operation (FMO) are so indispensable in current business world. What is required from big business perspective is to have extra plans of action which will a best fit for endeavors Future method of activity that prompts increment in income development of the organization and decrease in organizations operational costs by estimating the elusive resources of the business. Alcatel-lucent, a Tele-correspondence specialist co-op organization has been taken for instance. The organization has put resources into new IP, IPTV and IMS advancements so as to contend with other specialist organizations who have extended their system to combination of voice, information and video benefits across fixed, remote and satellite systems. So as to support in the opposition, a portion of the specialist organizations are making their present administrations more affordable, quicker and better. Framing new Business Transformation Strategies are unavoidable in current business situation. Be that as it may, there exist a few hindrances in the psyches of specialist organizations that these quick changes in the plan of action may upset current plans of action income. It has been assessed that voice and information membership administrations contributes 80% of current income. It could be seen that a degree of immersion is gone after the conventional model. Because of this immersion limit , the organization Alcatel-Lucent chose has chosen to go in for the propelled plan of action not just withstanding to permit the specialist co-ops to tap new income yet to separate themselves from contenders by membership based organizations. Specialist co-ops need to perform basic appraisal of Tangible and immaterial resources inside the legitimate limits so as to assess current plan of action. Degree of profitability (ROI) is a fundamental point of convergence for the specialist co-ops which can be accomplished by strategic resources selling Certifiable Business Model Innovations Because of market request in correspondence industry there is expanding pressure from specialist organizations to embrace new plans of action so as to infiltrate through the current market. Coming up next are Business models in the fields of development Sponspered interchanges M-banking Broadband Community Centers Facilitated Platforms Wholesaling Re-appropriating Resource sharing Content Aggregation and Brokering Directed Advertising UGC and Communities Satisfaction Web based business and m-Commerce Supported Communications: Promoting through subsidized calls is one of the significant developments in the field of Telecommunication. There is calculable change anticipated while looking at the ordinary membership model. Kind of motivators as more talk time and paying lesser are the additional advantages stretched out to the clients in the event that they acknowledge to get commercial messages. At first this system was placed in to use by a UK Based organization who figures out how to offer these sorts of advantages to focused clients in the age bunch between sixteen to twenty multi year of individuals, in the end this methodology has yielded a decrease in end client get to expenses to a range between 20 to 50 % M-banking: Due to different socio-affordable reasons , it very well may be seen that in the greater part of the nations may not be having essential financial support of its kin , on opposite utilizing versatile staff is so regular in the vast majority of the nations . It would be fairly troublesome and somewhat costly to oversee exchanges for particularly for those having littler records through the current financial framework because of lacking number of branches exist in countries where populace blast is on the drive, particularly in the provincial zones. These weaknesses can be tended to through the M-banking which utilizes versatile innovation. The mechanical headway rather the procedure in the Mobile business is to create Mobile prepaid installment motors that oversee continuous little exchanges by the utilization of SMS (Short Message Service) which is actually a more affordable measure to the Mobile clients. This administration of Mobile banking has been exceptionally effective in numerous nations particularly in developing nations like India and China. An exemplary model can be cited from a main specialist organization of Telecom arranged in Philippines , named as Global Telecom, who presented a help called G-Cash administration which has electronic valet office through which the client can send and get electronically and installments can be made through short message messaging . Because of its effectiveness being used it has been anticipated by World Resource Institute that because of its interest, with in 5 years Mobile financial administrations will be reached out to billion clients. Broadband Community Centers: Singapore is one of the run of the mill models for this element. Public venues give Internet office to its occupants there by offering administrations like e - government Tax installment, application structures, and so forth . In certain nations like Australia, Broad band public venues expect the jobs of Bank offices or government operators. Essentially these focuses serve the inhabitants as a stage wherein more ventures and social associations have a more prominent reach to the individuals, which become a savvy measure for the individuals also. Facilitated Platforms: This methodology is actualized by Alcatel-Lucent organization in an African nation Senegal where it facilitated a portable server farm where the specialist co-ops from four different pieces of the world utilize it by giving GPRS (General Packet Radio Service) applications that run at a speed of 115 kb/s. Because of this administration office it gets workable for the specialist organizations can offer types of assistance to the end client at a lot shorter timeframe of 3 months. The principle advantage in this plan of action can be seen from the way that the specialist co-ops the individuals who are in this need to pay to the host organization Alcatel-Lucent as and when they utilize the stage. This is in fact a genuine advantage for nations which are immature like Africa where the nation may not adequate clients to pull in Telecom organizations to contribute on independent stages to convey advance administrations in the field of Telecommunication in a productive and savvy way. Wholesaling: This kind of approach is followed for the most part in the creating nations where the system administrator exchanges overabundance net work ability to a retail specialist co-op VNO (Virtual Network administrator) who thusly offer administrations to buyers or business establishments Re-appropriating: This methodology turns out to be progressively normal in the vast majority of the nations. Everyday work works and dealing with the assets will be given to an outside provider. The business capacities that will be offered will be wandered in nature. The outside provider will deal with related work elements of Data stockpiling, budgetary bookkeeping, Supply Chain the executives and HR capacities like compensation roll and so on . The significant preferred position of re-appropriating lies on the decrease in the absolute expense of proprietorship and stretching out ideal support of the purchasers Resource sharing: The primary bit of leeway of this model is sharing covering unmistakable resources between administrations suppliers work same systems so as to wipe out frameworks that are covering among them. Because of this benefit - sharing model the specialist organizations can grow the region of inclusion and decrease sway on condition to a more noteworthy broaden. This methodology again lessens the complete expense of possession and increasingly creative administrations can be given to their buyers. Content Aggregation and Brokering: The principle driver for this plan of action approach is the idea of UGC (User-created content

Important Cover Letter Trends in 2017 That Will Help Your Job Search

Significant Cover Letter Trends in 2017 That Will Help Your Job Search One should keep in mind the significance of a decent introductory letter. Once you’ve got your resume fit as a fiddle, this ought to be your fundamental concentration in work looking. A decent introductory letter can get you through an entryway that your resume couldn’t. So plunk down, and begin writing to intrigue. You presumably definitely know the basics:Keep your letter to one page. Keep in mind, you just have around 10 seconds to get HR’s attention.Give them a feeling of what your identity is, most importantly, both as an individual and a candidate.Encourage perusers to counsel your resume-so they’ll see that the aptitudes recorded in the activity post coordinate yours. Also, recollect not to concentrate a lot on your obligations, however on selling yourself as a candidate.Write a spic and span letter for each and every application.Get your reader’s consideration in the initial two sentences. Incorporate the same number of watchwords as you can pack in sensibly and convincingly; this tells them that you are hip to the dialect of the activity and of the industry.Use the wording when you can. Rehash the specific set of working responsibilities language any place possible.In expansion to the typical stunts, there are a few patterns each year in what’s in or out in the realm of introductory letters. Here are a few things to remember for 2017:1. Body duplicate is the new spread letter.If you’re submitting through an online website, recollect that if your resume gets auto-screened and dumped, your introductory letter will get dumped directly alongside it. Do all that you can to send your activity materials to a recruiting director straightforwardly through email. That way you can utilize your introductory letter as the body content of your email, and guarantee it will be read.2. Incorporate contact info.Sometimes it is conceivable to get employed without a resume. If so, make sure to consistently remember your con tact data for a footer-in your email or your introductory letter itself. That way a recruiting chief can generally connect with you.3. Be specific.Keep at the top of the priority list precisely who you are tending to your letter to and address it to them by name. Likewise be sure about the position you are applying for, and ensure your letter mirrors this explicitness. One competitor. One letter. One job.4. Check it twice.Tolerance for spelling and sentence structure botches is on the wind down. Make spell check and a decent grammarian companion your partner. On the off chance that you need your letter read, compose it well. Also, keep it clean and misstep free.5. Don’t simply disgorge your resume.Make it new and new and truly offer your appointment to this specific leader for this specific job.6. Center outward.Too much personalization can be a terrible thing. Make sure to experience and alter for such a large number of â€Å"I† explanations. Put the spotlight somewha t more on them, not on you. It’ll be evident who is composing the letter; you don’t need to pound that one home. They know what your identity is and that you need them to employ you. Focus rather on how you are undeniably fit to helping the organization address their issues and objectives. Show how your abilities and experience are significant to them. Put their requirements first.7. Be clear.Err in favor of clearness. Don’t attempt to get excessively charming or extravagant. Adhere to all the principles above and ensure you’re still plainly and viably conveying the essential data, and you ought to be fit as a fiddle for an effective quest for new employment in the new year.

11 Signs Youre Headed for a Burnout

11 Signs Youre Headed for a Burnout WHAT IS A BURNOUT? THE FACTSA burnout is your body’s response to constant attacks of stressors over the course of a long period of time. The effects of the condition are often left to accumulate by sufferers, until the damage on their mental and physical health can no longer be ignored.According to data from early 2017 most cases of burnout have been reported by the younger generation in the workforce. About 24% of responders aged 19 to 29, have admitted to being a victim of a burnout, from an average of 14% of the US population.Burnouts are progressively becoming more and more common and it is safe to say they are a disorder of our generation.Still, there are many popular misconceptions about it circling around.Misconception #1: Burnouts happen suddenly.‘I have always been a hard worker. Everything was fine. And then one day I just could not get out of bed.’ All victims sound very similar when they are describing the culmination of their condition.While the realization may co me suddenly to victims, that they cannot keep up with the lifestyle of all-work-no-play, the condition develops over time. Sufferers very often pile on too many tasks on their plate because they are overachievers that believe they are unstoppable.The early signs of a burnout are there. They are just ignored until it becomes impossible NOT to make a significant change.Misconception #2: Burnouts can ONLY be brought on by your job.False. A burnout can happen anytime you are dedicating time and effort to a cause you consider important.Following your professional goals obviously qualifies, however, burnouts could happen to young parents, students preparing for important exams, and others.(Since work-related burnout continue to be the most common case, those will still be the focus of this article.)Misconception #3: All you need to do to cure a burnout is to JUST slow down.It is not as easy as that. A burnout is a result of a complex system of repetitive behaviors, perceptions and thought processes that are intrinsic to the personality of the victim.Taking on too many responsibilities, having little regard for leisure activities and quality rest, not being able to feel fulfilled with any achievements outside of their career. These and other personality traits make it difficult for a sufferer to change their behaviors even if they feel a burnout coming on.Misconception #4: A burnout is not a serious condition.‘Yes, sometimes I get tired, too. But I gather myself and go to work!’ â€" you will often hear that comment from the average layman.To fight off a burnout, a sufferer’s therapy often involves challenging concepts they have had all their lives â€" the concepts of success and failure, of what constitutes wellbeing and how to practice self-care.It takes a deep dive in a person’s overview on life to recover. Many people need to take a significant step away from a career they have worked very hard to build. A burnout is a serious condition and the aftermath i s notable.Misconception #5: A burnout is only in your head.It is not. A burnout is mainly associated with heavy psychological discomfort â€" complete lack of motivation, emotional exhaustion, despair and depression.However, since it is usually accompanied by high levels of stress over a long period of time, some measurable physical symptoms do manifest:High levels of blood sugar, high level of stress hormones such as cortisol and adrenaline, prolonged headaches, bruxism, insomnia and heart palpitations are all symptoms of burnout.WATCH OUT FOR THESE 11 SIGNS!As you already know, once you are set on the tracks towards a burnout it is very difficult to reverse.That is why it is crucial that you recognize the early signs and work hard to gradually strip your lifestyle of all self-destructive behaviors and thoughts.Those 11 signs should be red flags to you:Sign #1. You cannot shut down your work brainThis sign is a no-brainer. It is probably the first thing you associate with the term â €˜burnout’. Have in mind though, that it is the most popular sign of a burnout precisely because it is most common.Victims report being ultimately unable to stop thinking about work-related topics. They catch themselves trying to figure out how to solve problems that occurred at the workplace even if they are actively trying to rest and relax.William Bauer, a managing director of a family business for handcrafted leather in New York, USA, confesses:‘In all fairness, I was raised with the idea that working when others are resting is our competitive edge…Personal and professional time have not just been blurred, they have become inseparable.  Unfortunately, it was only when I was rapidly approaching the abyss of burnout …  did I come to recognize how counterproductive it had become.’Bauer says it is a friendly reminder that saves him from diving back into the abyss on a daily basis â€" ‘entrepreneurship is a marathon, not a sprint’.You are probably safe if you find yours elf preoccupied with thoughts about your job only when you are going through a particularly tough time professionally. If you are finishing a big project, if your employer is not doing well financially, if you feel like you are close to a promotion and are trying to perform your best.It is a bad sign if you do not have a legitimate reason to focus on work so excessively. It is common that sufferers are constantly waiting for ‘just this one thing to pass’. Think about it â€" are you having ups and downs or is it downs only? Is there always something that puts you under stress? It is a big red flag if you are unable to relax even during vacation, during your yoga class, and activities with friends. Pay attention if your close ones tell you you are working too much.Sign #2. You are juggling procrastination and overtimeYou find yourself in a vicious cycle of putting off your tasks for too long then rushing to complete them at the end of the day.When the deadline approaches and you f eel the pressure of the situation you overcompensate by working excessively hard to completing your tasks in time.You have lost your passion to work through your low priority To-Dos.If you are a smoker, you are going out for a cigarette more often. If you are a talker, you are you are hanging around the water cooler for longer. If you are a social butterfly you are constantly checking your Facebook, Instagram and other social media on your smartphone. You are posting more, counting your likes shares and followers, which you hadn’t done before.And then the guilt of the time you lost hits you like a brick. You rush through your assignments chased by the heavy weight of self-blame. Even when you are done your performance is way worse than before. That makes the bad feeling linger outside of work.You are probably safe if you are having issues with your energy caused by external factors. You are on a diet and your low blood sugar leaves you exhausted in the mornings. Or let’s say you r attention is preoccupied by issues in your relationship or the diminished health of a loved one. In these cases it is not your lost passion that is to blame for your need of distraction.It is a bad sign if your personal life is going perfectly well and you cannot find any cause for your low energy other than you are ‘so over it’.Sign #3. Urgent tasks are losing their importanceNot only do low priority tasks take you all the time in the world. Urgent tasks don’t seem to matter anymore.You feel a great deal of apathy â€" whether it is a mundane assignment or people’s lives are actually on the line, you just can’t bring yourself to care.You are probably safe if you have never believed this urgency. You feel it is just your direct manager’s way of rushing you towards an unreachable, unreasonable time goal. And you are realizing there is no need to overwork yourself to submit to their hustle.It is a bad sign if on a logical level you realize your role in a project is crucia l, however, even if you try, you cannot bring yourself to give it your all, all the while being completely conscious of the dissonance.Sign #4. You are becoming cynical You have been selfless for a long time. You feel you have been slaving away for peanuts and now it seems like you are suddenly detached from anyone and anything in your organization. You are questioning everyone’s motives and incentives.Researchers from UCLA point out procrastination, apathy and cynicism are all tell-tale signs of Stage 2 Burnout which means your body and your psyche have turned in a mode of conservation of energy and emotion.You are probably safe if there are changes in your organization that have caused your transformation of perspective.It is a bad sign if this transition has solely come over you because of your internal thought processes and observations. Chances are the thought has crossed your mind that ‘they are not paying you enough for this’.Sign #5. You feel generally unhappy on your workplaceIt is business as usual in the office, however, you are feeling more and more exhausted, unsatisfied and hopeless.The harder you think, the more difficult it is to come up with the exact moment your work turned from your dream job to your personalized nine-to-five prison.According to Mayo Clinic major factors contributing to your unhappiness at your workplace are lack of control to influence your assignments and workflow, unclear job expectations, dysfunctional workplace dynamics.All of those factors accumulate and affect you over time and are difficult to identify.You are probably safe if your general bad mood manifests out of the office as well. That would mean you are safe from the ‘burnout’ diagnosis. Try to do some sports, to gather some sunlight and dedicate some time to relaxing activities. Those are easy natural ways to fight off depression and SAD (Seasonal Affective Disorder). If your bad mood is not affected in a significant way, seek help from a professional .It is a bad sign if the main stressors for your condition come from your job. You find that the aforementioned waves of despair hit you the hardest when you are at your workplace. What is more, any efforts to distract yourself fail because you can’t shut down your work brain.Sign #6. You used to be a perfectionistYou used to plan, execute, and look over your work with the greatest care. Recently you feel like you could not be bothered to do more than the bare Minimum.You are probably safe if the audience of your work has changed significantly. For example if you used to create business proposals for end customers, while nowadays your work is proofread by an assistant. The change is then caused by the fact you need to concentrate on more important tasks.It is a bad sign if your position and responsibilities have not changed in the slightest. It is just your effort that is disappearing. Pay special attention if your supervisor and your colleagues are trying to give you constructive criticism that you have met with cynicism.Sign #7. You are doubting your value.Your self esteem has always been attached to the recognized level of your work performance. Your main source of self value has always been job accomplishments.Any criticism or failure is internalized and perceived as a personal failure regardless of the level of control you would have on the outcome.A research published in the US National Library of Medicine discovered that ‘Performance-based self-esteem was the strongest predictor of burnout over time, followed by private life stressors.’Interestingly, ‘Women experienced more work stress than did men. Men had stronger associations between work stressors and burnout, while women had stronger associations between performance-based self-esteem and burnout.’You are probably safe if there is a legitimate reason to be thinking over your results at this particular moment. Is a performance evaluation coming soon? When it passes, what are the factors tha t affect your self esteem?It is a bad sign if your reevaluating your part comes with feelings of anger, impatience, and resentment towards the people who’s job it is to follow up on your performance â€" your boss, your colleagues or your customers.Sign #8. You are resentful towards your team membersYou have been working so hard for so long. You have neglected your personal life, your friends. You have sacrificed your personal time and maybe your personal goals.You kept brushing it off when people told you to slow down, even when you were feeling they might be right. You have been the one to drag your team forward through thick and thin.Then one day all of a sudden you are starting to notice you are the only one who cares that much. It is the starting point of you holding resentment towards your colleagues, your boss, your organization and even your customers.Another study published by the US National Library of Medicine discovers that a burnouter can be very toxic in a team: ‘Pe ople who are experiencing burnout can have a negative impact on their colleagues, both by causing greater personal conflict and by disrupting job tasks.Thus, burnout can be “contagious” and perpetuate itself through social interactions on the job’.You are probably safe if your expectations for your colleagues to work as hard as you are realistic. If you have a legitimate proof someone is slacking while others do all the work.It is a bad sign if your expectations towards your colleagues are unrealistic. If everyone is working hard already, you should not expect them to overwork themselves as you do.Sign #9. You do not actually want to complete your agendaYou are NOT interested to reach your targets. You do NOT identify with the goals of your organization. You find the ultimate goals of your position to be pointless.You are probably safe if your frustration is manifesting due to a lack of information or understanding â€" if the dissonance between your personal truth and the comp any values is brought upon you because of your cynicism. Do deeper research and try to figure out how your work contributes to the organization and how the organization contributes to society. It could very well be different from what you see on the company website. Dig deeper.It is a bad sign if you can’t bring yourself to align yourself with the company values. Think of it this way: If you alone, as a person, could have the same effect to society as your company has, would you continue its work, and will it make you happy?Sign #10. You are neglectful towards your needs and your healthYou are exhausted and you are feeling great pressure to continue putting in effort even though you have lost your passion for the values and ultimate goals of your organization. You have been doubting your value for a long time and it is taking a toll on your self-esteem.You neglect caring for yourself. You start piling up on junk food and you are probably gaining weight. You might be drinking more often or looking for recreational drugs. You might be missing out on sleep. You might be putting off your regular doctor’s appointment.You are probably safe if it is temporary. Once you realize you are neglecting your physical and mental health, you grab yourself by the bootstraps and power through the difficulties without the crutch of bad habits.It is a bad sign if you can’t seem to stop even when people close to you express their concerns. You don’t seem to be able to find a healthy outlet.Sign #11. You are mainly driven by fear of failure and not by strive for successWith most victims of burnout the treatment includes challenging the notions for failure and success. The reason burnouters pile so much on their plate is they are terrified of failure.You are probably safe if you have a clear, measurable, achievable idea of what success looks like for you. Can you write it down on a small piece of paper? Read it back to yourself. Will that be enough for you?It is a bad sign if you are constantly changing your concept of ultimate happiness. Multiple burnout victims actually burn out at what started as their dream job. Because it was not enough of a success for them to have it and fulfill it. They were terrified of losing it and therefore obsessed over it to the point of hating it.A BURNOUT IS COMING! NOW WHAT?The most important way to fight a coming burnout is to not allow yourself to engage in behaviors that cannot be sustained long term. Avoid going to the extreme. There are some steps you can take to try and restore normality.Step #1 Start taking care of yourselfSince a lot of the symptoms of a burnout match symptoms for depression you can try some natural remedies to up your mood:Spend a healthy amount of time in the sun â€" it will help you deal with any possible vitamin D deficiency, which is commonly associated with depression.Do sports â€" that will naturally boost your endorphin levels.Meditation will help you deal with stress and improve your de cision making process.Step #2 Work during working hours onlyArrive at your workplace early and prepare yourself mentally for spending a fixed amount of hours. After work shut down your work phone, do not look at your emails and do not take calls.If you are an emergency contact, feel free to discuss with your colleagues and your supervisor a change of workflow if that is possible. Make sure your brain is occupied with anything else during your free time, even if you consider it nonsense in the beginning.Step #3 Plan your weekly tasks and targets ahead of timeSpend up to an hour every weekend to plan your week ahead. Create a realistic plan for the entire work week. Make sure you are satisfied with the amount of tasks you are about to tick off. Leave some space for urgent business.What you are doing is you are deciding in advance how much work is enough. You will therefore not be tempted to pile on more assignments to your plate.IF ALL ELSE FAILS, SEEK HELP.If you are feeling a burnou t is coming soon, start your fight against it immediately. Follow steps 1 to 3 above. If you start to feel a difference, congratulations, you have avoided a head-on collision with the dangerous creature, called Burnout.If the symptoms are not alleviating fast enough, make sure you seek therapy.You might have a lot of work to do, but it will be worth it.

John Wesley s Sermons And The Theologies That He Holds

Responsible Grace was a book that was designed to speak about John Wesley’s sermons and the theologies that he holds. â€Å"Wesley’s convictions about revelation appear to be more in line with early Greek perspectives than with later Western theology. They usually assumed that there was a continuing (weakened) influence of the grace of creation even after the Fall† (pg. 28-29). In our group discussion, we talked about this book emphasizing John Wesley’s practical theology and how it applies to life. John Wesley is not a spectating theologian, which brings some ease to reading his work. The practical task of his theology doesn’t make his works scientific of aspects like time or other logistics that theologians speak of. A refreshing insight†¦show more content†¦33-34). To me this was refreshing and stood out to me amongst other quotes. I personally know so many people that would be considered unevangelized and this quote means that the y are given the opportunity to not to be judged strictly on what they may or may not have encountered in Christianity, but what they have witnessed in their lives due to the Holy Spirit and the life of people surrounding them. This quote shows that God is a very gracious God and that he is not concerned about the legality of sin but the relationship he has between Him and us. All people whether unevangelized or evangelized have to battle with allowing God’s will to replace their own. Society has taught us to be selfish in keeping our own will, but our relationship with God teaches us to let God mange our lives and to submit to Him. John Wesley believed that the Holy Spirit was imperative in our Christian walk. He believed that whether you were a devout Christian or someone who is first grasping spirituality that the Holy Spirit works in everyone. Another quote that I wanted to mention of John Wesley is, â€Å"Another dimension of God’s infinitude is omniscience. As we have noted, Wesley assumed a very strong conception of this attribute, including the necessity of God knowing all future contingent events. He specifically rejected theShow MoreRelatedThe Basic Theological Ideas Regarding2594 Words   |  11 Pagesloving, distinctive, and yet undivided, but eternal, and co-existent. God s triune actions cannot be separated, and none is superior or subordinate to the other. Wesley draws on Hebrews 9:14 for this understanding when he states, How much more will the blood of Christ, who through the eternal Spirit offered himself without blemish to God, purify our conscience from dead works to worship the living God! According to Wesley s Notes, this is an unmistakable indication of soteriological activity whichRead MoreThe Church Of The Christian Faith1392 Words   |  6 PagesWesley believed that the living core of t he Christian faith was revealed in Scripture, illumined by tradition, vivified in personal experience, and confirmed by reason. Stephen Gunter writes, Perhaps no theological topic has been the focus of more debate with The United Methodist Church over the past quarter century than the Wesleyan Quadrilateral . It should be noted that John Wesley never used the term Wesleyan Quadrilateral to describe his process of theological affirmation. The WesleyanRead MoreWhitefield/Wesley Predestination2578 Words   |  11 PagesJohn Wesley’s sermon, entitled â€Å"Free Grace† was published in August, 1739. In it he attempted to show how God’s grace is â€Å"free in all and free for all.† His message was strongly directed toward the doctrine of predestination and election, which was held to by many believers in Wesley’s day. He believed that this doctrine was a dangerous one and that it blasphemed the very person and nature of God. In response to Wesley, George Whitefield wrote â€Å"A Letter from George Whitefield to the Rev. John WesleyRead MoreMy Personal Experience Of God7569 Words   |  31 Pagesearth; And in Jesus Christ his only Son, our Lord; who was conceived by the Holy Spirit, born of the Virgin Mary, suffered under Pontius Pilate, was crucified, dead, and buried;* the third day he rose from the dead; he ascended into heaven, and sitteth at the right hand of God the Father Almighty; from thence he shall come to judge the quick and the dead. I believe in the Holy Spirit, the holy catholic** church, the communion of saints, the forgiveness of sins, the resurrection of the body, and theRead MoreEssay on The Positive Relationship Between Science and Religion6961 Words   |  28 PagesIntroduction: Throughout history we can find many instances where religion was strongly opposed to scientific research. For example, the Catholic Church’s objection to Galileo’s defense of Copernicus’ heliocentric model where he offered his observations that he felt furthered the theory that the planets revolved around the Sun. At that time, the belief that the Holy Scriptures were perhaps inaccurate was one thing, but attempting to confirm it as Galileo tried to do was a completely different

Essay on Smart Profiling is More Effective Than Racial...

America has a long history of perpetrating great injustices against minority groups during wartime. The author of â€Å"Freedom vs. Security† and chief Newsweek editor Fareed Zakaria traces these acts of racial profiling all the way back to 1790 during the French-American War (Zakaria 308). Such injustices are usually â€Å"overreactions to a limited threat† (Zakaria 309). Zakaria identifies the current mistreatment of Middle Eastern-Muslims within the United States as a similar overreaction (Zakaria 309). In the war on terror, an unfair emphasis has been placed on the race and religion of terrorism suspects. This use of racial profiling as a tool in the war on terrorism is questionable at best. Alternatives such as smart profiling may be promising,†¦show more content†¦Some with firsthand experience with crime fighting would strongly disagree with Bork. Vincent Cannistraro, former head of counterterrorism at the CIA, states that â€Å"[Race] is a false leadâ € ¦I can’t think of any examples where [racial] profiling has caught a terrorist† (Zakaria 311). Zakaria admits that racial profiling is currently being used and even he uses his personal experiences as evidence. However, he feels that because terrorist groups are comprised of mostly Arab-Muslims, there is reason to engage in racial profiling. Yet, Zakaria then seems to counter his own assertion by listing off four people of non-Arab descent that have or could have caused great damage through terrorist plotting (Zakaria 311). In identifying non-Middle Eastern terrorists, Zakaria acknowledges that even though race may help in some situations, profiles are not perfect because people do not fit into neat ethno-religious categories (e.g. Islamic extremist does not equal Middle Eastern). Race is too a broad of a characteristic to be effective in catching illegal activity, whether it be speeding or terrorism. It does not belong in the fight to maintain national security. Besides it being ineffective, racial profiling violates citizen’s individual rights. Bork argues that racial profiling is not responsible for â€Å"unjustified harassment and occasional detention of Arab and Muslim visitors,†Show MoreRelatedSides And Those That Were Not Willing1388 Words   |  6 Pagessides and those that were not willing. An article in TIME magazine talks about research done by Injury Prevention that proved that racial minorities, including African Americans and Latinos, are more likely to be stopped and searched than white people are. 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Vampire Academy Chapter 24 Free Essays

string(69) " pack of Strigoi come, I need to throw my body between them and her\." TWENTY-FOUR IN SPITE OF ALL THE training I’d received, all the lessons on Strigoi habits and how to defend against them, I’d never ever actually seen one. It was scarier than I’d expected. This time, when she swung at me again, I was ready. We will write a custom essay sample on Vampire Academy Chapter 24 or any similar topic only for you Order Now Sort of. I dodged back, slipping out of reach, wondering what chance I had. I remembered Dimitri’s joke about the mall. No silver stake. Nothing to cut her head off with. No way to set her on fire. Running seemed like the best option after all, but she was blocking my way. Feeling useless, I simply backed down the hall as she advanced on me, her movements far more graceful than they’d ever been in life. Then, also faster than she’d ever moved in life, she leapt out, grabbed me, and slammed my head against the wall. Pain exploded in my skull, and I felt pretty sure that was blood I tasted in the back of my mouth. Frantically, I fought against her, trying to mount some kind of defense, but it was like fighting Dimitri on crack. â€Å"My dear,† murmured Victor, â€Å"try not to kill her if you don’t have to. We might be able to use her later.† Natalie paused in her attack, giving me a moment to back up, but she never took her cold eyes off me. â€Å"I’ll try not to.† There was a skeptical tone in her voice. â€Å"Get out of here now. I’ll meet you there when I’m done.† â€Å"I can’t believe you!† I yelled after him. â€Å"You got your own daughter to turn Strigoi?† â€Å"A last resort. A necessary sacrifice made for the greater good. Natalie understands.† He left. â€Å"Do you?† I hoped I could stall her with talking, just like in the movies. I also hoped my questions would hide how utterly and completely terrified I was. â€Å"Do you understand? God, Natalie. You†¦you turned. Just because he told you to?† â€Å"My father’s a great man,† she replied. â€Å"He’s going to save the Moroi from the Strigoi.† â€Å"Are you insane?† I cried. I was backing up again and suddenly hit the wall. My nails dug into it, as though I could dig my way through. â€Å"You are a Strigoi.† She shrugged, almost seeming like the old Natalie. â€Å"I had to do it to get him out of here before the others came. One Strigoi to save all of the Moroi. It’s worth it, worth giving up the sun and the magic.† â€Å"But you’ll want to kill Moroi! You won’t be able to help it.† â€Å"He’ll help me stay in control. If not, then they’ll have to kill me.† She reached out and grabbed my shoulders, and I shuddered at how casually she talked about her own death. It was almost as casual as the way she was no doubt contemplating my death. â€Å"You are insane. You can’t love him that much. You can’t really – â€Å" She threw me into a wall again, and as my body collapsed in a heap on the floor, I had a feeling I wouldn’t be getting up this time. Victor had told her not to kill me†¦but there was a look in her eyes, a look that said she wanted to. She wanted to feed off me; the hunger was there. It was the Strigoi way. I shouldn’t have talked to her, I realized. I’d hesitated, just as Dimitri had warned. And then, suddenly, he was there, charging down the hallway like Death in a cowboy duster. Natalie spun around. She was fast, so fast. But Dimitri was fast too and avoided her attack, a look of pure power and strength on his face. With an eerie fascination, I watched them move, circling each other like partners in a deadly dance. She was stronger than him, clearly, but she was also a fresh Strigoi. Gaining superpowers doesn’t mean you know how to use them. Dimitri, however, knew how to use the ones he had. After both giving and receiving some vicious hits, he made his move. The silver stake flashed in his hand like a streak of lightning, then it snaked forward – into her heart. He yanked it out and stepped back, his face impassive as she screamed and fell to the floor. After a few horrible moments, she stopped moving. Just as quickly, he was leaning over me, slipping his arms under my body. He stood up, carrying me like he had when I hurt my ankle. â€Å"Hey, Comrade,† I murmured, my own voice sounding sleepy. â€Å"You were right about Strigoi.† The world started to darken, and my eyelids drooped. â€Å"Rose. Roza. Open your eyes.† I’d never heard his voice so strained, so frantic. â€Å"Don’t go to sleep on me. Not yet.† I squinted up at him as he carried me out of the building, practically running toward the clinic. â€Å"Was he right?† â€Å"Who?† â€Å"Victor†¦he said it couldn’t have worked. The necklace.† I started to drift off, lost in the blackness of my mind, but Dimitri prompted me back to consciousness. â€Å"What do you mean?† â€Å"The spell. Victor said you had to want me†¦to care about me†¦for it to work.† When he didn’t say anything, I tried to grip his shirt, but my fingers were too weak. â€Å"Did you? Did you want me?† His words came out thickly. â€Å"Yes, Roza. I did want you. I still do. I wish†¦we could be together.† â€Å"Then why did you lie to me?† We reached the clinic, and he managed to open the door while still holding me. As soon as he stepped inside, he began yelling for help. â€Å"Why did you lie?† I murmured again. Still holding me in his arms, he looked down at me. I could hear voices and footsteps getting closer. â€Å"Because we can’t be together.† â€Å"Because of the age thing, right?† I asked. â€Å"Because you’re my mentor?† His fingertip gently wiped away a tear that had escaped down my cheek. â€Å"That’s part of it,† he said. â€Å"But also†¦well, you and I will both be Lissa’s guardians someday. I need to protect her at all costs. If a pack of Strigoi come, I need to throw my body between them and her. You read "Vampire Academy Chapter 24" in category "Essay examples"† â€Å"I know that. Of course that’s what you have to do.† The black sparkles were dancing in front of my eyes again. I was fading out. â€Å"No. If I let myself love you, I won’t throw myself in front of her. I’ll throw myself in front of you.† The medical team arrived and took me out of his arms. And that was how, two days after being discharged, I ended up back in the clinic. My third time in the two months we’d been back at the Academy. It had to be some kind of record. I definitely had a concussion and probably internal bleeding, but we never really found out. When your best friend is a kick-ass healer, you sort of don’t have to worry about those things. I still had to stay there for a couple of days, but Lissa – and Christian, her new sidekick – almost never left my side when they weren’t in class. Through them, I learned bits and pieces about the outside world. Dimitri had realized there was a Strigoi on campus when they’d found Natalie’s victim dead and drained of blood: Mr. Nagy of all people. A surprising choice, but since he was older, he’d been able to put up less of a fight. No more Slavic art for us. The guardians in the detention center had been injured but not killed. She’d simply slammed them around as she had me. Victor had been found and recaptured while trying to escape campus. I was glad, even though it meant Natalie’s sacrifice had been for nothing. Rumors said that Victor hadn’t seemed afraid at all when the royal guards came and carried him away. He’d simply smiled the whole time, like he had some secret they didn’t know about. Inasmuch as it could, life returned to normal after that. Lissa did no more cutting. The doctor prescribed her something – an anti-depressant or anti-anxiety drug, I couldn’t remember which – that made her feel better. I’d never really known anything about those kinds of pills. I thought they made people silly and happy. But it was a pill like any other, meant to fix something, and mostly it just kept her normal and feeling stable. Which was a good thing – because she had some other issues to deal with. Like Andre. She’d finally believed Christian’s story, and allowed herself to acknowledge that Andre might not have been the hero she’d always believed him to be. It was hard on her, but she finally reached a peaceful decision, accepting that he could have had both good and bad sides, like we all do. What he’d done to Mia saddened her, but it didn’t change the fact that he’d been a good brother who loved her. Most importantly, it finally freed her from feeling like she needed to be him to make her family proud. She could be herself – which she proved daily in her relationship with Christian. The school still couldn’t get over that. She didn’t care. She laughed it off, ignoring the shocked looks and disdain from the royals who couldn’t believe she’d date someone from a humiliated family. Not all of them felt that way though. Some who had gotten to know her during her brief social whirlwind actually liked her for her, no compulsion necessary. They liked her honesty and openness, preferring it to the games most royals played. A lot of royals ignored her, of course, and talked viciously about her behind her back. Most surprising of all, Mia – despite being utterly humiliated – managed to wiggle back into the good graces of a couple of these royals. It proved my point. She wouldn’t stay down for long. And, in fact, I saw the first signs of her revenge lurking again when I walked past her one day on the way to class. She stood with a few other people and spoke loudly, clearly wanting me to hear. † – perfect match. Both of them are from completely disgraced and rejected families.† I clenched my teeth and kept walking, following her gaze to where Lissa and Christian stood. They were lost in their own world and formed a gorgeous picture, she blond and fair and he blue-eyed and black-haired. I couldn’t help but stare too. Mia was right. Both of their families were disgraced. Tatiana had publicly denounced Lissa, and while no one â€Å"blamed† the Ozeras for what had happened to Christian’s parents, the rest of the royal Moroi families continued to keep their distance. But Mia had been right about the other part too. In some ways, Lissa and Christian were perfect for each other. Maybe they were outcasts, but the Dragomirs and Ozeras had once been among the most powerful Moroi leaders. And in only a very short time, Lissa and Christian had started shaping one another in ways that could put them right up there with their ancestors. He was picking up some of her polish and social poise; she was learning to stand up for her passions. The more I watched them, the more I could see an energy and confidence radiating around them. They weren’t going to stay down either. And I think that, along with Lissa’s kindness, may have been what attracted people to her. Our social circle began to steadily grow. Mason joined, of course, and made no secret of his interest in me. Lissa teased me a lot about that, and I didn’t yet know what to do about him. Part of me thought maybe it was time to give him a shot as a serious boyfriend, even though the rest of me yearned for Dimitri. For the most part, Dimitri treated me just like anyone would expect of a mentor. He was efficient. Fond. Strict. Understanding. There was nothing out of the ordinary, nothing that would make anyone suspect what had passed between us – save for an occasional meeting of our eyes. And once I overcame my initial emotional reaction, I knew he was – technically – right about us. Age was a problem, yes, particularly while I was still a student at the Academy. But the other thing he’d mentioned†¦it had never entered my mind. It should have. Two guardians in a relationship could distract each other from the Moroi they were supposed to protect. We couldn’t allow that to happen, couldn’t risk her life for our own wants. Otherwise, we’d be no better than the Badica guardian who’d run off. I’d told Dimitri once that my own feelings didn’t matter. She came first. I just hoped I could prove it. â€Å"It’s too bad about the healing,† Lissa told me. â€Å"Hmm?† We sat in her room, pretending to study, but my mind was off thinking about Dimitri. I’d lectured her about keeping secrets, but I hadn’t told her about him or about how close I’d come to losing my virginity. For some reason, I couldn’t bring myself to tell. She dropped the history book she’d been holding. â€Å"That I had to give up the healing. And the compulsion.† A frown crossed her face at that last part. The healing had been regarded as a wondrous gift in need of further study; the compulsion had met with serious reprimands from Kirova and Ms. Carmack. â€Å"I mean, I’m happy now. I should have gotten help a long time ago – you were right about that. I’m glad I’m on the medication. But Victor was right too. I can’t use spirit anymore. I can still sense it, though†¦I miss being able to touch it.† I didn’t entirely know what to say. I liked her better like this. Losing that threat of madness had made her whole again, confident and outgoing, just like the Lissa I’d always known and loved. Seeing her now, it was easy to believe what Victor had said about her becoming a leader. She reminded me of her parents and of Andre – how they used to inspire devotion in those who knew them. â€Å"And that’s another thing,† she continued. â€Å"He said I couldn’t give it up. He was right. It hurts, not having the magic. I want it so badly sometimes.† â€Å"I know,† I said. I could feel that ache within her. The pills had dulled her magic, but not our bond. â€Å"And I keep thinking about all the things I could do, all the people I could help.† She looked regretful. â€Å"You have to help yourself first,† I told her fiercely. â€Å"I don’t want you getting hurt again. I won’t let you.† â€Å"I know. Christian says the same thing.† She got that dopey smile she always did when she thought about him. If I’d known what idiots being in love would make them, I might not have been so keen to get them back together. â€Å"And I guess you guys are right. Better to want the magic and be sane than to have it and be a lunatic. There’s no middle ground.† â€Å"No,† I agreed. â€Å"Not with this.† Then, out of nowhere, a thought smacked me in the head. There was a middle ground. Natalie’s words reminded me of it. It’s worth it, worth giving up the sun and the magic. The magic. Ms. Karp hadn’t become Strigoi simply because she’d gone crazy. She’d become Strigoi to stay sane. Becoming Strigoi cut a person completely off from magic. In doing that, she couldn’t use it. She couldn’t feel it. She wouldn’t want it anymore. Staring at Lissa, I felt a knot of worry coil within me. What if she figured that out? Would she want to do it too? No, I quickly decided. Lissa would never do that. She was too strong a person, too moral. And so long as she stayed on the pills, her higher reasoning would keep her from doing something so drastic. Still, the whole concept prodded me to find out one last thing. The following morning, I went to the chapel and waited in one of the pews until the priest showed up. â€Å"Hello, Rosemarie,† he said, clearly surprised. â€Å"Can I help you with something?† I stood up. â€Å"I need to know more about St. Vladimir. I read that book you gave me and a couple others.† Best not to tell him about stealing the ones in the attic. â€Å"But nobody told how he died. What happened? How did his life end? Was he, like, martyred?† The priest’s bushy eyebrows rose. â€Å"No. He died of old age. Peacefully.† â€Å"You’re sure? He didn’t become Strigoi or kill himself?† â€Å"No, of course not. Why would you think that?† â€Å"Well†¦he was holy and everything, but he was also kind of crazy, right? I read about it. I thought he might have, I don’t know, given into that.† His face was serious. â€Å"It’s true he fought demons – insanity – his whole life. It was a struggle, and he did want to die sometimes. But he overcame it. He didn’t let it defeat him.† I stared in wonder. Vladimir wouldn’t have had pills, and he’d clearly continued to use magic. â€Å"How? How did he do that?† â€Å"Willpower, I guess. Well†¦Ã¢â‚¬  He paused. â€Å"That and Anna.† â€Å"Shadow-kissed Anna,† I murmured. â€Å"His guardian.† The priest nodded. â€Å"She stayed with him. When he grew weak, she was the one who held him up. She urged him to stay strong and to never give in to his madness.† I left the chapel in a daze. Anna had done it. Anna had let Vladimir walk that middle ground, helping him to work miracles in the world without meeting a horrible end. Ms. Karp hadn’t been as lucky. She hadn’t had a bound guardian. She hadn’t had anyone to hold her up. Lissa did. Smiling, I cut across the quadrangle toward the commons. I felt better about life than I had in a very long time. We could do this, Lissa and me. We could do it together. Just then, I saw a dark figure out of the corner of my eye. It swooped past me and landed on a nearby tree. I stopped walking. It was a raven, large and fierce-looking, with shining black feathers. A moment later, I realized it wasn’t just a raven; it was the raven. The one Lissa had healed. No other bird would land so close to a dhampir. And no other bird would be looking at me in such an intelligent, familiar way. I couldn’t believe he was still around. A chill ran down my spine, and I started to back up. Then the truth hit me. â€Å"You’re bound to her too, aren’t you?† I asked, fully aware that anyone who saw me would think I was crazy. â€Å"She brought you back. You’re shadow-kissed.† That was actually pretty cool. I held out my arm to it, half hoping it’d come land on me in some sort of dramatic, movie-worthy gesture. All it did was look at me like I was an idiot, spread its wings, and fly off. I glared as it flew off into the twilight. Then I turned around and headed off to find Lissa. From far away, I heard the sound of cawing, almost like laughter. 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Management in Coca Cola Company

Introduction Technology has turned the world into a global village. The world has been turned into a single large market that offers limitless opportunities to various multi-nationals. This limitless opportunity comes with limitless uncertainties in equal measure.Advertising We will write a custom research paper sample on Management in Coca Cola Company specifically for you for only $16.05 $11/page Learn More The global market, large as it is, is as varied as its size. A customer in location A may require a product that is exactly opposite to the requirements of customer at location B. If this particular company operates in both locations, then it must respond to the varying needs in a manner that would leave both the customers satisfied. The current world market has customers who are well informed. They know exactly what to expect from the products they purchase. This has seen many firms give quality a priority. Firms are assuming market orientation to their production. The customers’ needs determine what the firm produces and how it produces it. This brings to focus, the issue of Total Quality Management. Kitazawa and Sarkis (2000) define Total Quality Management as an integrated organizational effort designed to improve quality at every level. This means that quality is not a preserve of any department, but a duty of all the departments in any organization. Coca Cola Company manufactures soft drinks that have many close substitutes in the market. The level of competition in this industry is so stiff that any slight customer dissatisfaction can have devastating effects to the company. This company experienced technological mismatch in its top management operating overseas. The company for a long time preferred to maintain the employees at the top brass. This has seen the company limited to individuals who are less technologically advanced. With the changes brought about by technology, this company had to restructure its ma nagement to reflect on these changes. It is in so doing that it could successfully achieve the specifications of Total Quality Management. Analysis of the Organization’s Concern and its Response Coca Cola Company was concerned with their declining sales volume in some of its overseas markets. Research revealed that the root cause of this was the failure of the management to integrate technology into their system.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The research further reported that the reason for this slow response to technology was caused by the fact that those who were to effect the technological changes had limited knowledge about the same. These individual could not withstand the pressures that was being exerted by these changes and therefore preferred to stick to the old ways of doing things. A case in point was that the aging staffs were not able to apprec iate the potentials of the social media. They regarded it as a forum where ‘lazy’ youths would go to burn their time as they discuss matters irrelevant to development. This view was highly misplaced. The highest percentage of consumers of this brand’s product is the youth. When on the playing ground, at school, at home or even on tour with friends, this group will always require a drink to ‘keep them away from thirst’. With emergence of social networks like Tweeter, Facebook, Flirk, You Tube and others, this attractive segment can easily be accessed online. Facebook has a staggering 500 million users across the world. You Tube has 400 million users. Tweeter and others make up to another 500 million users (Treadaway, 2010). It therefore becomes very disturbing if a management can fail to realize the potential that such networks offer. With the fact that other competitors like Pepsi are actively using this media, the management had all the reasons to w orry. Tom Peters in his Chaos theory argues that global events are chaotic and random and this is directly reflected in the organization systems. This theory suggests that the world is so full of paradox and some unpredictable changes that management must always be prepared to deal with them in a manner that the effect will be positive to the firm. Technology has brought with it many of such changes that management must restructure its systems to match the changes. Social media is one such change. Failure to act to its presence would translate to the loss of the opportunities that comes with it (Treadaway, 2010). The consequence that this failure to act may bring is so great that a company like Coca Cola may not afford. According to this theory, if such a situation is not arrested in time, it will lead to a complete breakdown of the system and that may be the end of that particular firm.Advertising We will write a custom research paper sample on Management in Coca Cola Company specifically for you for only $16.05 $11/page Learn More It is upon this backdrop that Coca Cola was forced to act on its management for it was clear that it was unable to arrest the situation and save the company from the looming danger. The company therefore had to restructure this staff. It recalled some staff members back to its headquarters in Midtown Atlanta, Georgia. In their places, young, innovative and creative individuals who were techno-servy took their places. In other regions, the young individuals were incorporated into the management systems alongside the older generation. The aim was very clear; change the perspective with which the company viewed technology. They had to restructure the company to reflect the new demands of the social media. They did this in line with Henri Fayol’s administrative theory. This theory put focus squarely on the management. He argued that management’s role revolved around planning, coordinating, co ntrolling, commanding and organizing. According to Fayol, organizations must follow the five principles in the normal running of it activities. For this reason therefore, the management must be in a position to forecast in order to plan for what is to be done. The planning stage is the most important of all the stages. The other stages will only be successful if the management was able to focus and come up with appropriate plan to counter some of the changes that come in the external environment. The older generation failed to forecast the potential of the social media and for this reason, failed to plan for it. The top management therefore brought in young individuals who were able to understand the social media as they were part of it. This lot was able to successfully understand the social media and planning was therefore much easier. With proper planning, implementing other aspects of management becomes much easier. This group has done a wonderful job on this front. The company entered Facebook in 2008. It created its wall and invited as many friends as possible. From this wall, the company can share with their customers information that is relevant to its operation. Customers are able to comment directly to the firm on their feeling about the brands offering in the market. They are able to inform the management of their expectations, and some of the changes they feel should be done on the products. On the other hand, the company can now reach its clients at a considerably faster rate through Facebook. It can now afford to introduce some of its new products through it and be sure that the message will be received by the target market.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More So interactive is this social media that it allows for a direct communication between the firm and the users. Unlike the mass media, which is a one way fixed mode of message delivering, this media allows the customer to respond to the company’s message, whether to appreciate or to criticize the company’s offering. With this, the company is able to know exactly what a customer in Russian market expects, and how this expectation is different from that of a customer in a sub Saharan market in Africa because the two regions have opposing temperature rates. This has been so successful that the firm was rated the best brand on Facebook, beating other giant brands like Disney. The brand is estimated to reach out to about 30 million customers across the world by using Facebook alone (Treadaway 2010). This network has seen it identify so well with the youth that this group feels part of the brand. The management has successfully introduced itself to this community as a member. With this, its product is seen by this community as their (community’s) product that should be promoted through a continued purchase. This has seen the firm cut on the cost conducting research. The company’s researchers can sit on their computers at company’s headquarters and gather the information they need from the customers on Facebook. They can pose questions to them in structured manner on their Facebook wall. The respondent will post their response on this wall where the researcher can easily access them. This increases the ability of the firm to make a thorough screening of the data and respond to the views posted. In his motion study theory, Gilbreth suggests that a firm is able to increase its efficiency by reducing the rate of motion of its staff. The company applied this theory with the help of Facebook. Its research team did not require moving in the 209 countries across the world where the firm operates. It only needs this staff seated behind a Face book enabled computer to gather and analyze data from various regions in the world. Having experienced success with the Facebook, this group of managers went further to incorporate You Tube into their system. Unlike Facebook, You Tube enabled the firm to use graphics. The company prepared commercials akin to the television commercials and delivered them to customers through You Tube. Its most recent commercial dubbed ‘open happiness’ on You Tube has received a lot of praise from many quarters. The company went a great length to prepare the advert and its features and mode of presentation is a clear indication that the new management clearly understands the requirements of the new social order brought about by changes in technology. The brand has its presence on Tweeter, Flirk and other social Medias. This strategy has seen the firm double its sales. The new management is so sensitive about Total Quality Management that it leaves nothing to chance. They believe in the fa ct that quality starts in the mind. First, the production system must appreciate and maintain quality in all their operations. The final product will automatically bear this and the next move will be to instill this quality in the minds of the consumers (Andrzej, 2007). To achieve TQM in its operations, the firm’s management has realized that every department in the company counts. All the department are related in a way that the firm is turned into a system with a number of co-related wheels. The new management has given a new face to the way the firm view the social media. It is no longer stereotyped as before. The management sees it as an opportunity to expand its borders and reach out to those markets it had not. The system approach theory postulates that a system is a collection of parts unified to accomplish an overall goal. The theory goes ahead to state that if one part of the system is removed, the nature of the system is changed as well. This is the case in Coca Col a. When it restructured its management and incorporated a group of young individuals who were flexible to the changes brought about by technology, it gave a redefinition to the company’s overall method of operation. The brand Coca Cola was recently ranked one of the best brands, valued at 68.3 billion U.S. dollars. Its closest competitor, Pepsi Cola is no longer as serious a threat as it was in early nineties. Literature Review A number of scholars have done research and reported the increasing inability of some companies to adapt to the changes brought about by the dynamics in technology. Garvin (1988) argued that quality should be given an outward in approach. When implementing environmental changes, a firm should first determine the requirements of the environment before it considers making outputs. He says that market is always characterized by unpredictability. The suddenness with which these changes come, calls for the management to be very flexible. If this flexibility lacks in the management, then the firm can easily be edged out of the market. Such was the challenge Coca Cola Company faced. It had to navigate through the new and very sensitive ‘waters’ brought by technology. The world was turned into a single market place. This market is so small that a shopper can easily access it from the comfort of his house. The social media is a change that must be managed if a firm is to realize the benefits that come with it. Zimmerman and Schueler (1996) suggest that customers always rate their levels of satisfaction. When his or her expectations are met and exceeded, such a customer will be thrilled. They will be good ambassadors to the firm. However, for this to be possible, the firm must understand the changes that the market experiences. They propose that customer survey should be conducted among customers in order to know what such customers value. It is only through this that a firm may proclaim to be implementing Total Quality Manage ment standards in its operations (Del et al., 2005) The older generation at Coca Cola failed to understand that the most important market segment had moved to the social media and that they valued this form of communication. Looking down upon the social media would be like failing to realize what they valued. This limits the ability of the firm to succeed in the market. Wayne and Hoyer (2008) appreciate the benefits that the social media has brought to the contemporary world of business. They say that since its inception on fourth of February 2004, Facebook has completely changed the communication sector. With cell phones becoming a necessity among individuals, business units keen on reaching the market cannot neglect this form of communication. The two says that many organizations at first did not think that such social networks had potential to redefine communication in a completely new form. For this reason, they did not incorporate it into their strategic plans. However, such fi rms soon realized that this form of communication brought with it limitless opportunities that could not be ignored. Coca Cola realized this and had to take appropriate and timely actions that could see it tap from this new technology. Kimmel (2007) asserts that fashion changes at an unpredictable rates. According to him, management in any field that is related to fashions and lifestyle must always be ready to manage such changes. It should be on high alert to detect any slight change in the market. This may require it to have in place; structures that will enable it detect such changes so that its actions will be timely. He supports Wayne and Hoyer on the fact that social media has brought with it opportunities that firms should consider tapping from. He articulates that social media is at the heart of lifestyle. With inception of such social networks like You Tube, marketing must be restructured in a way that it responds to this technology. This company realized this and acted app ropriately and this has enabled it remain relevant in the market. Considerations Coca Cola Company considered a number of facts before deciding on how to restructure its operations. The main issue was that the then management could not implement technological demands at the rate that was desirable. The top management was specifically worried of the fact that this group of managers had failed to tap from the opportunity that Facebook and other similar social networks brought with it. This was making this opportunity turn into a threat as other competitors were readjusting their marketing systems to reflect on this. It therefore considered replacing most of its top managements with individuals who were able to act appropriately to the demands of technology. The firm appreciated the importance of experience. Because of this, it retained some top management officials abroad. This was done to ensure that the transition was implemented in a smooth manner, taking into account some of the d esirable traditions of the company. The actions of the company were timely and the result was good. However, the company should have taken into consideration the fact that their brand is consumed across the ages. Most of the commercial that this firm currently produces are directed to the youth. Inasmuch as they are wonderfully put, with captions that would attract everyone’s attention, they are not all inclusive. The aging group cannot identify with these commercials. This market segment makes a substantial percentage of the brand’s total sales. Moreover, this is the segment with money, and therefore are the decision makers on what to purchase. Giving them a blackout in the commercials could have negative impacts to the firm’s total sales. Another segment of the market left out by most of these commercial are the minors. They may not be able to identify with most of the commercials. For instance, the wonderfully structured commercial dubbed ‘open happines s’ pays no attention to the fact that a child may also need to be happy. Carson (2008) says that children below the age of 14 are the major initiators of a family’s purchase. For this reason, these commercials should be designed to capture their attention as well. Conclusion Management has experienced structural changes over the years, from a time when it was viewed as a simple role of directing other factors of production, to the current view of managing systems. These systems are both internally based within the firm, or are found in the external environment. Ability to manage the internal factors is currently not enough for a firm to succeed in the market. Consumers are getting increasingly knowledgeable, and with this knowledge come increased demands. This has seen many management units apply Total Quality Management as a way through which it can manage customers’ demands. There has been an increasing need for this management to incorporate the changes that come with technology. This has seen Coca Cola Company restructure its management in line with the technological demands. This company has successfully entered the social media with the help of its new management unit. Currently, it is ranked one of the highest users of it. The result of this entry is positive. The company can now reach the targeted population much easily. The management is very flexible to technological changes and this has seen it maintain its market lead over competitors like Pepsi Cola. Recommendations Coca Cola Company was able to navigate through the turbulent waters that were brought about by technological changes. Faced with a similar situation, the firm should consider the following options. A firm should always consider having a staff that is well blended in aspects such as age, experience, knowledge and even culture. Despite the importance of experience, management should not sacrifice the other factors in its favor. With the current changes in technology, it is advisable that firms maintain a management staff that is able to respond it (technology). In so doing, it will be in a position to act on the market demands that keep changing. A firm should avoid assumption of new inventions, however weird they may seem to be. The management should have a unit to keenly monitor such technological changes and advice the top management as appropriately as possible. If it is worth involvement, this unit should be in a position to advice the management on how best it should approach it. The action that Coca Cola took was good enough and the researcher would recommend most of it if a firm were faced with a similar situation. Their beautiful summer commercials on You Tube, the conspicuous presence on Facebook and Tweeter are all wonderful. However, one aspect that the researcher feels should be changed is the overemphasis on youths. Inasmuch as they form the most attractive market segment, other segments should not be disregarded. They should ther efore consider producing television commercials, which are all inclusive. References Andrzej, A Buchaman, A. (2007). Organizational behavior. London: Prentice Hall International. Carson, A. (2008). Organizational theory: A libertarian perspective. Washington, DC: BookSurge. Del, I., Best, J. Coney, K. (2005). Consumer behavior. New York, NY: Tata McGraw Hill. Garvin, D. (1988). Managing quality. New York, NY: Free Press. Kimmel, R. (2007). Evian’s caswell brand week: Fill with care’ promotes lifestyle. Well Being, 48(30), 48. Treadaway, C. (2010). Facebook marketing: An hour a day. Indianapolis, Indiana: Wiley Publishers Inc. Wayne, D. Hoyer, M. (2008). Consumer behavior. South Western: Cangage Learning. Zimmerman, R. Schueler. (1996). Designing customer surveys that work. Retrieved from https://www.qualitydigest.com/oct96/surveys.html This research paper on Management in Coca Cola Company was written and submitted by user Tamia K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.